A new statewide campaign is literally lighting up New York to raise awareness about a critical issue facing communities from Long Island to the Adirondacks: the growing shortage of volunteer firefighters.
The initiative, called “Light It Up Red,” is a collaboration between the Firefighters Association of the State of New York (FASNY) and the long-standing RecruitNY program. The goal is simple but urgent, to inspire residents across the state to consider joining their local fire departments and to highlight the vital role volunteer firefighters play in keeping communities safe.
As part of the campaign, FASNY is encouraging residents to light their homes and businesses red, the symbolic color of fire service during the week of April 21 through April 27. Municipal leaders are also being asked to join the effort by illuminating government buildings, town halls, landmarks, and bridges in red light to show solidarity and support for local fire departments.
New York State relies heavily on volunteer fire departments, especially in rural and suburban areas. Many of the state’s fire departments are volunteer based. However, over the past two decades, these departments have seen a steady decline in membership. FASNY reports that the number of active volunteer firefighters has dropped significantly, straining emergency response systems and increasing the burden on current volunteers.
The campaign runs alongside RecruitNY, an annual statewide initiative held every April where fire departments open their doors to the public. Through open houses, equipment demonstrations, and meet-and-greets, these events allow residents to learn what it means to be a volunteer firefighter and how they can contribute.
“Light It Up Red” adds a fresh layer to that effort, aiming to spark curiosity and start conversations. Seeing local landmarks lit in red serves as a reminder that volunteers are urgently needed and that fire departments welcome people of all backgrounds, ages, and skill sets.
Joining a fire department doesn’t necessarily mean running into burning buildings. Many departments need volunteers for support roles such as administrative work, fundraising, logistics, public education, and emergency medical services. The message from FASNY and RecruitNY is clear: there’s a place for everyone.
Participating is as simple as changing a porch light bulb or placing a red floodlight in a storefront window, but organizers hope the impact will be far-reaching. Beyond recruitment, the campaign aims to build stronger connections between fire departments and their communities, encouraging residents to not only volunteer but also donate, advocate, and educate others about the challenges volunteer departments face.
Local officials across the state have already begun responding. In towns and cities from Buffalo to Brookhaven, red lights are going up on firehouses, town halls, and historical landmarks. School districts and civic organizations have also pledged support, using their networks to spread the word and drive turnout to local RecruitNY events.
As the red glow spreads across New York, the message is simple: volunteer firefighters are essential, and they need help. To learn more about how to get involved or find a local fire department’s RecruitNY open house, residents can visit www.recruitny.org or contact their town’s fire officials. When it comes to protecting our communities, it’s not just about lighting it up, it’s about stepping up.
